WhatsApp Connect Pro lets Salesforce users communicate directly with customers via the WhatsApp Business API. It supports sending pre-approved templates, receiving replies, and sharing media like PDFs, images, and videos. Once a customer responds, free-form messaging is enabled for 24 hours. Templates are synced from Meta Business Manager, and campaigns can be scheduled for leads or contacts. The app ensures full compliance with WhatsApp’s messaging rules, making it ideal for support and marketing.